You’ve probably heard it before… It’s much easier and cost efficient to keep a current customer than it is to go out and find a new one.
Well, enewsletters, eblasts, whatever you’d like to call them, are a great way to keep in touch with your current customers, keep your name in front of them, and get the word out about what’s happening at your business.
They are also a great way to start help your future customers get to know your business. They are beneficial for all types of industries businesses, non-profits, retail, restaurant, manufacturing and more. Non-profits can use them to rally volunteers and supporters, restaurants and retail businesses can use them to blast our specials or invitations to events and more.
Before you get started, be sure to break your emails into smaller subgroups (called segmenting) to avoid being spammed. For example: Customers, Prospects, Vendors, etc. You will also need to set up an account with a email service provider such as Mailchimp or Constant Contact. You must utilize a service like this to comply with the CAN-SPAM act and avoid getting in trouble with the Federal Trade Commission.
